The Role of User Generated Content (UGC) in calibrating Perceived Risk and enhancing Research Online Purchase Offline (ROPO) Behaviour

  1. UGC use
  2. ROPO history
  3. Involvement
  4. UGC (1/2)
  5. UGC (2/2)
  6. Risk (1/2)
  7. Risk (2/2)
  8. ROPO intent
  9. Profile

Part I – Basic Information on UGC

How you use online reviews and content

Dear Participant,

This survey is part of my doctoral research on how online customer reviews influence smartphone purchase decisions.

Participation involves reading one review scenario and answering a questionnaire, which is expected to take approximately 15 minutes. Participation is voluntary. No direct identifying information will be included in the research dataset. Any contact information collected is purely for incentive purpose. Data will be used only for academic research.

For queries,
Mrs. Nandhini K
Former Assistant Professor,
Research Scholar (Full time),
Rajeswari Vedachalam Government arts college, Chengalpattu
Affiliated to University of Madras, Chennai.
Contact: +91 9962614777
Email: jc.nandy91@gmail.com

1. Do you read online reviews and ratings before purchasing a smartphone?
2. How often do you read online reviews before choosing a smartphone?
3. How many years have you used online shopping/research platforms?
4. Which device do you primarily use to research products online?
5. Using the device selected above, where do you usually look for information about a product or service before making a purchase?
6. Which Platforms do you use to research before purchasing a product/service?

Select all that apply.

7. What type of content do you rely on for research before purchasing a product?

Select all that apply.